Noa Noa

Noa Noa is situated in scenic northern Zealand on a beautiful, old farm dating back to the 19th century. This is where we design and utvikle our Noa Noa line of clothes, shoes and accessories for women. Noa Noa miniature is our line for girls, and in 2010 we expanded it two include a baby collection.

You can buy Noa Noa's collections in our shops and franchises, as well as from our wholesale clients. Most of our shops are situated in Scandinavia and Northern Europe, selvom in actual fact you can buy Noa Noa in 22 lande. By the end of 2010, there were over 160 Noa Noa shops and the number continues to rise. For us, this is proof at de Noa Noa spirit and collection are living, Thriving and Merrily spreading across borders and cultures.

Noa Noa's collections are designed in Denmark and Manufactured in various Norden around the globe, including Portugal, China and India.
Noa Noa gør a point of efter proper production procedures and aktivt pursues ansvarlig supplier management. We Also included are a member of BSCI, the Business Social Compliance Initiative.

Today, Noa Noa generates revenue stamps of just under DKK 600 million and kill 500 medarbejdere at its head office in northern Zealand, at its six datterselskaber in Europe and the Noa Noa's own shops.
We are owned by Axcel, the Copenhagen-based private equity firm der har then stole Pandora and owns Royal Copenhagen, among other holdings.

It all started with a rebellion in the 1981st

In 1981 Harald Holstein was puzzled by the monotonous fashion trends of the early '80s. As a result, he besluttet create an alternative and from the outs was inspired by family, trips abroad and interactions with different cultures. The end result was the simple and elegant, ethnic and Harmonious Bohemian style for som Noa Noa is known all over Europe.

Noa Noa was the name of the model the French painter Paul Gauguin met in Tahiti. Paul Gauguin fell in love with her and Harold fell in love with her name, som betyder harmony and simplicity.

In 1984, Harold's brother Lars Holstein joined the company and assumed daily control of the business. In the years att followed, the two brothers jointly udviklede the company and the number of own shops rose steadily, as did the volume of wholesale customers. By 2006, Noa Noa had evolved into så successful company at de Holstein brothers besluttet bring new talent til organization in a bid videreudvikle Noa Noa. Konsekvens, they indtastet forhandlinger with Danish private equity firm Axcel in 2006 about a possible sale.

Negotiations were successful and, effektiv 1 January 2007 Axcel Acquired a 70% stake in Noa Noa. Harald and Lars fortsatte two exercise sina managerial roles and be ekonomiskt engagerat in the business so as sikre continuity and the best possible platform for fortsatte success. In spring 2009, Axcel Acquired a yderligere 20%. Today, Lars serves on the Board of Directors of Noa Noa and acts as ambassador and sparring partner for management, som headed by CEO Søren Brandt.