GANNI is a Danish fashion brand with headquarters in the heart of Copenhagen. GANNI is family owned and has been run by Creative Director Ditte Reffstrup and Director Nicolaj Reffstrup since 2009.
The fire is represented in more than 400 of the world's best international retailers stores and in 18 own concept stores in Denmark, Norway and Sweden.
Ganni's mission is simple: filling a gap in the market for unpretentious and accessible "advanced contemporary" fashion. We design everything from the perfect date-night dress to casual chic sunday knicks to stylish women across the globe.
"Design is not an intellectual exercise. It is a stomach sensation. I'm inspired by everything and nothing, but music, movies and travel usually get my thoughts started. Design is an emotional process for me. If my heart is not included, it does not happen. " - Ditte Reffstrup, Creative Director
Ganni has its roots in Copenhagen and its laid back and straightforward culture. The Scandinavian legacy is essential in our design, but we are not limited by the traditional minimalist expression. We are inspired by brave women in Copenhagen and around the world.
"Ganni women are legend uncomplicated and self-employed as few. They instinctively know that fashion is about discovering their own style, and not just copying tendencies from the media. We design quality fashion that can be worn in a wide variety of ways to suit your individual style. " - Ditte Reffstrup, Creative Director
Ganni designs four annual ready-to-wear ladies collections, as well as shoes, accessories and lingerie.