Right now you may be wondering which shelf you should land in relation to your future career. Many people burn to work with communication, but the classical virtues taught in communication do not necessarily happen when future marketing experts will find jobs

Around the country are many hopeful young people who want to work with marketing, advertising or communication. However, several of them find that they are taught in theory, which is not necessarily equivalent to the reality that Danish companies work in everyday life.

Create your own experience

The teaching books offered by universities and higher education do not tell and teach in the tools that you actually use in Danish companies. Even though it's everyday with Danish companies to work professionally with SEO , there are not many educations that speak at all about communication and search engine optimization, and that's a problem, expert in search engine optimization, Henrik Bondtofte.

"It's a huge problem that you do not only touch on disciplines like SEO, linkbuilding and online marketing because it ends with a lot of young graduates with very broad competencies but no concrete experience and that's the one that actually Is needed, says the director of online marketing agency Bondtofte & Co.

Instead, he believes that, as a student, he takes the spoon in the other hand and creates his own experience.

• Fortunately, companies such as Google and Facebook have their own training materials and their own certifications that you can embark on. So, you have the interest in the field, so you should invest the minimum time in certifications. For example, Google Analytics, AdWords and Facebook's blueprint .

Use the right heads

At Bondtofte & Co, like many Danish companies in fast-paced development, people need young talents who can help the company's customers to conquer the digital markets. Thus you have just employed 3 young hopes, as Henrik Bondtofte calls them, but there is work in training them.

• We employ student academics because they always look at the issues in a holistic perspective, and you can do that in today's media image. And it is a really difficult task, which requires experience and knowledge. Therefore, I am also a little shocked that they often can not account for the distribution of traffic in something as simple as Analytics, but we learn them quickly. However, it would be fatter if they already knew it when they started, so I also encourage students to be educated themselves, because we need the right heads, says Henrik Bondtofte.

Generally speaking, it may be difficult for young people to find the right education, but with the many online education guides , you can create an overview and look at how to get the necessary skills that the Danish companies demand.