SMS marketing has been around for a very long time, since its ubiquitous and platform independence has made SMS more popular today than ever before. There are over 7 billion people who move around with their own mobile phone in his pocket. Of these 7 billion people opens 98% of their text messages. These figures have attracted the interest of the world's marketing staff, and just as in Denmark, where SMS is used as a marketing cinnamon beyond traditional services text messages. Companies can simply send SMS online , for all of their customers at any time of day.

As a student in marketing, strategy and management, it is important to know how SMS can be used as an effective marketing cinnamon between the company and its customers.

Instant relaying

If you need to quickly reinforce an existing marketing campaign, you can expect instant usability of SMS marketing to get your message out even faster. Many SMS service providers offer an easy setup, where you can send text messages to thousands - or millions - immediately, if you are lucky enough to have built up a customer base.

high ROI

The good thing about SMS is that the price per. SMS message is incredibly small but the results high and easy to measure. You can in seconds, create incentives for all or part of your audience and get them to make use of a forwarded exclusive offer. SMS marketing is much more cost effective than traditional media, the campaign put together correctly to the target audience.

Location- and time-conscious

With today's on-the-go consumers, a smart integration of SMS with your web-platform, "warn" customers around location-specific discounts or offers. The point is to catch consumers on the go where others have not already markets itself facing customer segment.

raises awareness

You do not compete with a full inbox or a host of physical advertising. You do not wait for customers happen to walk past your store or other places where your marketing is available. The mobile phone alerts the owner when a text message is received, and thus receive immediate attention and priority over other agencies.

It can be measured

You can often among the Danes and foreign providers of SMS gateway, get intelligent tracking of your text messages. When submitting offers may happen tracking of sales, especially in e-commerce, which is especially important for marketing people. Since all smartphones have browsers, you might as track CTR with the correct link composition.