Magazine - Copenhagen
Magazine in Copenhagen has everything you could need - both for the refrigerator, the house and the body. Irma takes care of the food and in the Magazine itself you will find everything in clothing, designer goods, books, perfumes etc. Here you can do your shopping, whatever you are just looking for - then magazine has something for you. Magazine in Copenhagen is located, among other things, at the address Kongens Nytorv 13.
It was two young men in their twenties, Emil Valentin Lemming Vett and Theodor Wilhelm Wessel, who, with the opening of a small shop in Aarhus 1868, laid the seeds for the Magazine we know today. The hallmark of Wessel & Vett was their sense of good grocery shopping combined with an understanding of the trends of the time and a fantastic ability to put the customer at the center.
The company expanded - and in 1870 Wessel & Vett opened their first store in Copenhagen in the then Hotel du Nord. It was the start of a number of years with the introduction of new goods and a large increase in sales, which led to further expansion of the store - and eventually the two merchants bought Hotel du Nord, which was then rebuilt to open the doors for a whole in 1894. new and impressive department store. The architecture was drawn with inspiration from Paris and the Louvre, and the new department store also attracted considerable attention outside the country's borders, where it was described as an adventure castle, among other things.
Magazine quickly became a rallying point for the Copenhageners - not only the better citizenship for here was room for everyone who was interested in good trade combined with good service. It quickly became clear that it was not just for shopping, you went to Magazine. Paving the way for Kgs had become a way of life. Nytorv. Magazine had become a meeting place - just like today.
In 1895, Magasin introduced Scandinavia's first elevator, which became a bit of an outlet for both customers and employees, and in 1953, the department store was again at the forefront of the development when installing escalators. Magasin also understood to offer customers very special products and experiences. In 1914 the first Tea Salon opened, in 1930 you could record for your considerable sum of DKK 150 his very own gramophone record, and through the 1930s the "Milk Shake" bar was much visited by both the Copenhagen bourgeoisie, mothers with their children and quite ordinary merchants.
The perfume department has always been one of the best in the world, and already in the 1930s Elisabeth Arden's beauty experts were flown in to Copenhagen to Magazine, where they taught customers and employees about the latest in skin care. In 1953, Magasin opened its first self-service department. What we know today as Food & Wine. A department that has won many honors over the years. Magazine also produced many of its own products, including homemade chocolate, which was introduced in 1933 and which today sells more than ever.
Christmas is a busy time, and for many generations the Magazines Christmas Exhibitions were a starting point with a new theme each year that attracted people from near and far. In 1952, the Christmas show attracted extra attention when this year, for the first time, an electric Christmas display was used. Culturally, Magasin has also been very active with many exhibitions and book launches over the years and there has always been a great deal of emphasis on supporting relief organizations whenever possible. It is not certain that Wessel & Vett had any idea how important Magasin would have in both Danish history and the Danish cityscape - but the fact is that Magasin today stands as Scandinavia's leading department store with millions of visitors from all over the world every year.
If you visit Magasin today, the spirit is the same as when Wessel & Vett founded the Department Store. It's more than just shopping. There are great deals and events, a lifestyle, and a meeting place for everyone. Time is a different course, of course, but the story's wing sauce feels everywhere in Magazine, one just has to go past the 3rd floor. where the room in which Hans Christian Andersen wrote "The Shepherdess and the chimney sweep" still exists. Magazine htoday rests on the very foundations on which Wessel & Vett built their vision, namely a department store based on good grocery shopping and the ability to put the customer in focus. Welcome to Magasin