Campaign via brand new mobile phone technology should provide more students to AAU
Aalborg University runs an annual series of campaign initiatives in relation to young people in upper secondary education, and marketing via mobile phone is the latest branch on the trunk. The technology is based on "Quick Response" codes and is only now gaining ground in Denmark, where AAU is one of the first players that use the technology. It happens in a campaign that runs in the spring months and is aimed at the intake of new students this summer. The goal of the campaign is to reach the type of students who are particularly interested in new media and the opportunities that lie within the field. At the same time AAU to cement the strong profile of the university and the region as frontrunners in the mobile area. The young audience will first see the campaign end of February at the big outdoor advertising columns around the Aalborg's cityscape. Here the curious 'first mover' in the large posters see a particular pattern in which the invitation reads: "Take a picture of your future." When the receiver with his mobile phone to take a picture of the pattern - which is a mobile code - activate a functionality of the phone to open the university's new mobile portal in your phone's internet browser. It requires, however, that he has a code reading application that you can download for free by sending an SMS with the text AAU CODE to 1231. When Quick Response code has opened AAU's new mobile portal http://mobil.aau.dk , the recipient access to relevant information about AAU directly on mobile. For example there are info on study, Open House, admission requirements, Study Guide 2008 as well as a competition for concert tickets hot names like Alphabeat, Figurines and Spleen United, who all play at the Student House in the spring.
