Marketing
Here you can hear about the ICC Code of Advertising and Marketing Communication presented by Peter Nielsen-Hansen, Thomas Riis and Jan Trzaskowski from CBS, Law Department. Additionally, you can hear about the importance of self-regulation in the light of the Marketing Act and cooperation with the Consumer Ombudsman Henrik Øe, Consumer Ombudsman. After a pause is continued with the subject alkholreklamenævnet and soft drink advertising board, which also awarded experiences and expectations for self-regulation. This part is presented by Ejvind Sandal, Chairman, Alcohol and Soft Drinks Advertising Board. Finally opened the subject of self-regulation of food advertising to children with Marianne Pittelkow, Head of advertising legal department, TV 2. Finally, there is the possibility for informal discussion and networking.
