For Søren Guldager Larsen, entrepreneur and director of Inmobile.dk, it all started with a missed dentist appointment.

Soren had received a reminder kind - in the form of a post card - on a subsequent tooth check. A postcard that quickly ended in a stack with other letters and advertisements on the kitchen table, where it was allowed to disappear quietly into oblivion. This resulted, of course, that the dentist had to wait in vain for Sean, since the day of dental check finally arrived.

"I knew I was far from the only one who forgot a dentist or another agreement because it has disappeared in the letter stack on the kitchen table, and I decided, therefore, to find a solution to the problem," says Søren Guldager Larsen, on the background got the idea for SMS reminders as a solution to the whole problem of forgotten appointments, meeting requests, etc.

"Back then I did not know much of the technology behind SMS solutions, but together with a friend, I took up the challenge," says Sean, who in other words, can call himself a self-taught in the profession, which he has successfully through 8 years.

Today offers Inmobile.dk, beyond SMS-reminder solutions, SMS customer clubs , text donations, SMS voting , SMS competitions and an online SMS sending, which is used by both large and small companies. They may include write Tivoli, DGI, Krifa, City of Copenhagen, net Warehouse, Bank Nordik, Kohberg and Chef & Virgo on the list of satisfied customers. Read more about SMS gateway from Inmobile here.

Courage, creativity, good ideas and ....

How do you know whether you have what it takes to become an entrepreneur? And what is it"?

As a student or prospective student go maybe with a small entrepreneur dream that you can not quite see how you can put into practice? For what do you really need and what you need to know before we can take the next step?

Søren Guldager Larsen did not know much about SMS marketing, and today Inmobile.dk one of the largest providers of SMS marketing solutions for businesses. Inmobile.dk other words built around Sean's drive and thirst for knowledge and a good deal of learning from business school, which today he would not be without.

"I've got a huge benefit from the subjects English, business administration and marketing. English, when we learned to write business letters, where I learned some technical terms that I use in my daily work. And just in general a lot of business communication - it's hard to run a business without knowing the communicative processes, dynamics etc. Business Economics I use daily as I sit with some responsibility for our financial management, ie liquidity, budgetary and accounting . And I have learned a lot about sales in the trade marketing, which included the focus was on price and marketing strategies and how to make the most of the sales you get. Can it for example, pay to reduce prices, and thereby increase sales, or is it best with fewer sales at a higher price, "explains Søren.

Although Soren had to acquire some knowledge about the SMS technology, which Inmobile.dk is based on, he has also had some knowledge in the baggage from school on HHX. Teachings that today is indispensable in his daily work to drive Inmobile.dk.

"Then there are also some psychological insight - not that I have had the discipline of psychology - but through the aforementioned subjects I have learned a lot, which I now use in sales and negotiation situations where it really is all about knowing the person you are in dialogue or negotiation with. "

Do you dream of becoming an entrepreneur? Your big idea is the first step!

Next step? What do you have in your suitcase, and how you can use your experience and your knowledge, to make her dreams come true? Maybe you need extra training or help to get the contact on to the dishes people?

Read more about how Søren got underway here or get more advice on how exactly to get started by reading with by entrepreneur here .