Perhaps you already know that a CRM system is no sales employees work in. But even if you should not be selling, there is a big chance that you are going to get acquainted with CRM on your student. So it is a good idea to know about CRM, so you can have it in your CV.

CRM is one of the IT industry many three-letter abbreviations. It stands for Customer Relations Management and was originally a computer system that was developed to assist sellers in search of new customers. Here could each seller to write down what they had talked to the leads on the plan when to follow up on customer and continually assess the potential and the expected revenue of the customer.

The system quickly became popular and widespread because it made it possible to have structured our sales efforts and made sure that the sellers did not lose a warm prospects during the sales process because they forgot to follow up.

CRM embraces the entire customer experience

But soon found out that CRM could be used for much more than just sales work. In fact, it can be used for all customer-related work in the company, from service and support to the company's online marketing. It can also be used to gather information about more than just customers' names, addresses and what they are interested in or have already purchased.

The customer support can be the experience of each support incident recorded on the individual product. It becomes a Knowledge Base, which brings together the problems for each product and explains how they solved. The database, employees can look up when customers call in with problems or it can be online at the website for self-service.

Similarly, the experience of the company's existing customers, used when developing new content to the site or used to segment subscribers to company newsletters. Actually, the whole journey from interested lead to satisfied user of its products is automated so that the customer always being presented with the most relevant and the right information when they enter the website, get newsletters or contact the company.

CRM is the lifeblood

So it is very likely that you both your student and after graduation will use a CRM system or something similar. Even in the health sector are no longer needed CRM-like systems to ensure that patients - who are health care customers - get the best experience, regardless of what is wrong or what treatment they are undergoing.

For the same reason also tried several years ago to replace the CRM concept with xRM, where the x could then be either customers, patients, citizens or whatever it was for a name was used where the system was used. But the x never really passed and why it is known today is still mostly about CRM - also in the health sector.

CRM is the shortcut to the obese study jobs

Do you want to give yourself the best conditions to get the coolest student jobs, it is a good idea to learn more about CRM systems, the opportunities they provide and how the systems operate in practice. For example. read more about Custom Relations Management here.