In the past, marketing was largely about advertising in newspapers, magazines and other print media. Today, the piano has a different sound, and many companies and organizations are keen on marketing on the digital media.

Marketing in print media still has value, but as most Danes spend a large part of their lives online, it makes sense - and hopefully profit - to make use of online marketing.

If you want to market yourself, your business or something else, you can read digital marketing, take a course about it or grab a web agency. An example of the latter could be online marketing at Morning Train , and this involves marketing both SEO and SoMe.

Here you can read three reasons why you should market digitally.

1. You miss a gold pit unless you market online

Many Danes spend a great deal of their time online, so it makes sense to market on the internet. Why not draw attention to ones where where one's target group is?

The Danes are so used to the Internet that many people almost instinctively resort to the Internet and search engines when they need to find out something or gather knowledge. You must therefore be there where it snows.

2. Online marketing is an effective way to become visible

With a few clicks, you can create digital ads and promote yourself.

Although large companies with big marketing budgets can only buy good rankings and SEO results at web agencies, smaller SMEs, single business and startups can also ride on the digital wave. Many of the major platforms offer free or cheap solutions, so that the little man can also become visible on the digital ocean.

In addition, there are many guides and guides on the internet that small businesses and organizations can find help in.

3. Your digital effort can be measured and weighed

Okay, your online marketing efforts may not be weighed literally, but it can be measured. That your effort can be measured means that you can see black and white how your campaign evolved since you started playing online marketing. You can therefore see your original starting point and compare it to your current situation.

Cleavage tests are an easy way to test which of your campaigns is doing the best. When you make a split test, you create two different versions of one campaign.

That way, one can see which of the two campaigns is performing best, for example, in relation to how many people buy one's product, how many people click on to one's website, where one can contact one and so on.