THE BIANCO STORY - Creating a brand. René Piper Laursen established Bianco Footwear in 1987, the first step of a fantastic and successful journey. Right from the beginning when the idea of developing a franchise concept was born, the vision of creating an international brand was bigger than the fear of problems that might arise en route. René Piper Laursen's idea has developed and Bianco has become one of the most successful franchise companies in Northern Europe.
We create fashion-forward footwear driven by style, craftsmanship and self-expression, and our collection reflects what is hot in the international fashion scene right now. Our talented in-house fashion designers transform their ideas into couture and prêt-a-porter by inspiration from art, music, street fashion and underground culture. The collections are characterized by an uncompromising tendency to follow or create the latest trend, as well as being produced using quality materials, guaranteeing the highest value for your money. Besides being in love with shoes, we also sport a line of versatile accessories to go with the shoes.
It is clear that nothing meets customer expectations better than the unexpected, so we set out to bring the customers an alternative to existing products. Not everybody can afford to bye costly designer shoes. So the ambition was to create fashion with sublime international standards and make it accessible to a wider audience of "Fashionistas".
Today Bianco Footwear has more than 160 shops in Norway, Sweden, Finland, Iceland, Faroe Islands, Russia, Germany and Denmark.